The new way to focus group any website

The point of this blog has always been to give tips to my fellow digital marketers (you) that I am pretty sure will make your work lives even more enjoyable and productive. Here’s the one that has gotten me more excited than anything in the last 6 months: UserTesting.com. If you want to know how [...]

10 Most Common Web Design Mistakes

I see a lot of websites in my line of work and decided to compose a list of the ten most common design mistakes, or sins, along with summarized recommendations for appropriate solves to these sins. E-commerce site owners should pay particular attention since conversion and repeat visitation are vital to these sites. But these [...]

How many categories is ‘just right’ for web design?

One of the most essential stages in designing a website is creating the wireframe, a basic decision-tree-type drawing that shows every possible path a user could take on your site, and what general content will live there. Without it, you might let a dead-end or dead link slip through development, and both your consumer and [...]

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