If you haven’t played around with Facebook’s targeted ads yet, it’s absolutely worth your time. Especially for small businesses who have limited budgets, want to make a highly focused impact, and are focused on cost per acquisition. Try a campaign, and then compare your CPA versus your other channels. For certain marketing goals, it will [...]
Filed under: Best Practice Tips | Tagged: Facebook, social media | Leave a Comment »
Had the pleasure of attending a great speaker series put on by Denver’s Red Door Interactive on Tuesday. The topic was Local Marketing for Larger Brands and was the third panel event I attended from RDI. (See write-up on first and second panels) The panel consisted of an excellent mix of strategists, large brand marketers, [...]
Filed under: Educational Presentations | Tagged: local marketing, mobile, social media | Leave a Comment »
If you’re looking for some jaw-dropping stats on the volume of Internet activity at the end of 2009, check out the “The State of the Internet” video below. It will quickly remind you of the very catchy Socialnomics video that went around last year and similarly used music, animation, and very large numbers to show [...]
Filed under: Educational Presentations | Tagged: blog, email, faceboook, online videos, social media, Twitter | Leave a Comment »
Just finished reading “The State of Inbound Marketing 2010″ from HubSpot. The market research company asked 231 businesses about the effectiveness of their inbound and outbound marketing techniques and compared the findings with a similar study conducted in 2009. Questions investigated how companies get their leads, how much they spend, and which tactics are most [...]
Filed under: Compelling Datapoints, Educational Presentations | Tagged: blog, Facebook, LinkedIn, social media | Leave a Comment »
Just returned from a great social media panel entitled “Leveraging Social Media to Accelerate the Customer Lifecycle“ put on by Red Door Interactive, one of the newer additions to Denver’s digital marketing scene. Red Door has built a strong presence in San Diego and opened a Denver office a year and a half ago to [...]
Filed under: Best Practice Tips, Educational Presentations | Tagged: Facebook, social media, social media monitoring, Twitter | Leave a Comment »
If you build it, they won’t necessarily come. This statement rings especially true for social media. Many companies put up a page on Facebook or Twitter or start a blog. And they post great content. Then they wonder why their ranks of followers, friends or visitors aren’t coming close to reaching their goal. Yes, search [...]
Filed under: Best Practice Tips | Tagged: Facebook, social media, Twitter | Leave a Comment »
Social media is obviously hot stuff right now as people love the idea of building online networks and using them to share information. The next step in the social media movement is to begin using that network outside of the social media sites. Facebook Connect is a great start since you can connect to your [...]
Filed under: Exciting News | Tagged: mobile, social media | Leave a Comment »
Just sat through a 60-minute webinar on social media marketing (SMM) from a company called Social Media Magic. Very well done – I highly recommend signing up for one of these free webinars while they last. Yes, they have something to pitch at the end–online educational classes and an eventual certification on social media marketing–but [...]
Filed under: Educational Presentations | Tagged: Facebook, LinkedIn, social media, Twitter | Leave a Comment »
A previous post discussing the popular Socialnomics video asked the question if social media is a fad or not. Well I just saw the news that the financial community has placed a valuation on Twitter–one of the cornerstones of the current social media world–of $1 billion. (Interestingly, the company has yet to report any significant [...]
Filed under: Exciting News | Tagged: social media, Twitter | Leave a Comment »
It’s been going around my digital marketing world for several months now – a high-quality, incredibly compelling video on the power of social media. It specifically address those people who think that social media might be a fad. And it warms my heart with a ton of data points to support each claim. (All data [...]
Filed under: Educational Presentations | Tagged: social media | Leave a Comment »
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