The point of this blog has always been to give tips to my fellow digital marketers (you) that I am pretty sure will make your work lives even more enjoyable and productive. Here’s the one that has gotten me more excited than anything in the last 6 months: UserTesting.com. If you want to know how [...]
Filed under: Best Practice Tips | Tagged: Facebook, m-commerce, mobile, usability, web design | Leave a Comment »
Wanted to share the results from a recent study called ‘Marketing to the Mobile Shopper’ created by Arc Worldwide. For those of you wrestling with how to adjust your marketing for the realities of a mobile consumer, their recommendations are spot-on. First, their methodology: When: September 2010 Who: 1800 mobile phone owners initially, then 30 [...]
Filed under: Educational Presentations | Tagged: mobile | Leave a Comment »
So you’re sending out emails to your customers and slowly watching as open and engagement rates drop. Have you wondered how many of these recipients are trying to open your email on their phone and getting frustrated as your image-heavy email just won’t load? Or, how many of these mobile users get overwhelmed because there is [...]
Filed under: Compelling Datapoints | Tagged: mobile | Leave a Comment »
Looking for the next pay-per-click highly targeted place to advertise your business? Pull out your smart phone (please say you have traded-up from your flip phone by now) and visit any website on your browser. Certain sites have plenty of inventory for sale. And just like with online banner ad networks, you can decide who [...]
Filed under: Best Practice Tips, Great Case Studies | Tagged: mobile | Leave a Comment »
Media outlets love to post 2010 lists this time of year. CNN posted its Top 10 Tech Trends of 2010 yesterday, and it was a good one. While some like to say “that’s cool’ after seeing a list like this, my mind started thinking of how a business leader could take advantage of these trends to [...]
Filed under: Best Practice Tips, Exciting News | Tagged: Facebook, iPhone, m-commerce, mobile | Leave a Comment »
Wanted to share this press release from mShopper which announces a cheap, fast, and effective way for any retailer to open up a new sales channel for its on-the-go consumers. The retailers I have spoken with lately are all in agreement that they need to be selling to smartphone users, but are intimated by where [...]
Filed under: Best Practice Tips | Tagged: mobile | Leave a Comment »
The talk around my professional network continues to be what retailers are doing to sell to their on-the-go consumers at the time an impulse purchase arises. It’s definitely an opportunity. And huge challenge. Where to begin? It’s a new channel, so many retailers I speak with are reluctant to dedicate a large initial investment and [...]
Filed under: Exciting News | Tagged: mobile | Leave a Comment »
The senior director of interactive marketing for Best Buy (Tracy Benson) spoke at the National Retail Federation’s Retail Innovation & Marketing Conference in March and presented the following video entitled ‘Why Best Buy loves mobile” to the audience. The short answer is that it creates tremendous business opportunities for the brand to conveniently communicate their [...]
Filed under: Educational Presentations | Tagged: mobile | Leave a Comment »
A colleague of mine who is very on top of mobile trends (David Gould, see blog) forwarded an excellent article from Gartner entitled “Gartner Outlines 10 Mobile Technologies to Watch in 2010 and 2011”. In the article, Nick Jones from Gartner elaborates on why businesses should pay attention to these ten trends: “These mobile technologies [...]
Filed under: Educational Presentations | Tagged: iphone apps, mobile | Leave a Comment »
