The new way to focus group any website

The point of this blog has always been to give tips to my fellow digital marketers (you) that I am pretty sure will make your work lives even more enjoyable and productive. Here’s the one that has gotten me more excited than anything in the last 6 months: UserTesting.com. If you want to know how [...]

Learning From the Top 10 Tech Trends of 2010

Media outlets love to post 2010 lists this time of year. CNN posted its Top 10 Tech Trends of 2010 yesterday, and it was a good one.  While some like to say “that’s cool’ after seeing a list like this, my mind started thinking of how a business leader could take advantage of these trends to [...]

10 digital trends to watch in 2010

Just finished reading a very insightful article on CNN.com entitled “10 web trends to watch in 2010” written by the CEO of Mashable, Pete Cashmore (great name). Mashable, in case you are not familiar, describes itself as “the world’s largest blog focused exclusively on Web 2.0 and Social Media news”. It’s important to frequently take [...]

Data, case studies show m-commerce finally hitting its stride

M-commerce is finally hitting its stride. At least according to this very insightful BusinessWeek article from October 11th entitled “M-commerce’s big moment“, which says that the hockey-stick-shaped growth pattern expected for 2010 is already here. And that the forecast for m-commerce has been upped from $544 million to $800 million. The article explains how consumers [...]

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