The State of Inbound Marketing 2010

Posted on February 21, 2010 by Ken Barber

Just finished reading “The State of Inbound Marketing 2010″ from HubSpot. The market research company asked 231 businesses about the effectiveness of their inbound and outbound marketing techniques and compared the findings with a similar study conducted in 2009. Questions investigated how companies get their leads, how much they spend, and which tactics are most [...]

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Must-do activities for any digital marketer

Posted on February 10, 2010 by Ken Barber

Thought it would be a fun exercise to create a list of the activities that a marketer should engage in if they want to be able to identify digital marketing opportunities. This is definitely a first pass – leave additional list items in the Comments box below. Entertainment Listen to online radio via Pandora (experience [...]

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Advanced LinkedIn Strategies for Business Development

Posted on January 5, 2010 by Ken Barber

Today I attended a 2-hour seminar in Denver entitled “LinkedIn: 12 Advanced Strategies for Business Development” taught by LinkedIn guru and trainer Alan Case (The guy has 11,000+ connections and been teaching classes monthly for 3 years!) It validated many of the techniques I have been using for business development at my past two agencies. [...]

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Great webinar on social media marketing

Posted on October 15, 2009 by Ken Barber

Just sat through a 60-minute webinar on social media marketing (SMM) from a company called Social Media Magic. Very well done – I highly recommend signing up for one of these free webinars while they last. Yes, they have something to pitch at the end–online educational classes and an eventual certification on social media marketing–but [...]

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