The new way to focus group any website

Posted on April 1, 2012 by Ken Barber

The point of this blog has always been to give tips to my fellow digital marketers (you) that I am pretty sure will make your work lives even more enjoyable and productive. Here’s the one that has gotten me more excited than anything in the last 6 months: UserTesting.com. If you want to know how [...]

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Learning From the Top 10 Tech Trends of 2010

Posted on January 1, 2011 by Ken Barber

Media outlets love to post 2010 lists this time of year. CNN posted its Top 10 Tech Trends of 2010 yesterday, and it was a good one.  While some like to say “that’s cool’ after seeing a list like this, my mind started thinking of how a business leader could take advantage of these trends to [...]

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Get a great cost per acquisition with Facebook’s targeted ads

Posted on September 1, 2010 by Ken Barber

If you haven’t played around with Facebook’s targeted ads yet, it’s absolutely worth your time. Especially for small businesses who have limited budgets, want to make a highly focused impact, and are focused on cost per acquisition. Try a campaign, and then compare your CPA versus your other channels. For certain marketing goals, it will [...]

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The State of Inbound Marketing 2010

Posted on February 21, 2010 by Ken Barber

Just finished reading “The State of Inbound Marketing 2010″ from HubSpot. The market research company asked 231 businesses about the effectiveness of their inbound and outbound marketing techniques and compared the findings with a similar study conducted in 2009. Questions investigated how companies get their leads, how much they spend, and which tactics are most [...]

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Must-do activities for any digital marketer

Posted on February 10, 2010 by Ken Barber

Thought it would be a fun exercise to create a list of the activities that a marketer should engage in if they want to be able to identify digital marketing opportunities. This is definitely a first pass – leave additional list items in the Comments box below. Entertainment Listen to online radio via Pandora (experience [...]

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Leveraging social media to shorten customer lifecycle

Posted on February 2, 2010 by Ken Barber

Just returned from a great social media panel entitled “Leveraging Social Media to Accelerate the Customer Lifecycle“ put on by Red Door Interactive, one of the newer additions to Denver’s digital marketing scene. Red Door has built a strong presence in San Diego and opened a Denver office a year and a half ago to [...]

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What Facebook’s fan page stats don’t tell you

Posted on January 22, 2010 by Ken Barber

Attended a great webinar yesterday by Rapleaf entitled “What Facebook doesn’t tell you about your fans“. Rapleaf is a digital research company that uses the usernames of your Facebook fans to scour other online communities and learn more about these fans. The premise being that Facebook only provides a limited amount of top-level indicators, and [...]

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25 ways to make friends, fans, and followers

Posted on November 5, 2009 by Ken Barber

If you build it, they won’t necessarily come. This statement rings especially true for social media. Many companies put up a page on Facebook or Twitter or start a blog. And they post great content. Then they wonder why their ranks of followers, friends or visitors aren’t coming close to reaching their goal. Yes, search [...]

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9 tips for using Facebook to drive restaurant sales

Posted on October 18, 2009 by Ken Barber

Love this guy’s post entitled “9 tips for marketing your restaurant with a Facebook business fan page“. (Lists always get re-posted by the way, in case you ever want to increase the chance of something getting forwarded) Many of these suggestions are so very simple and make intuitive sense, but they just require a different [...]

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Great webinar on social media marketing

Posted on October 15, 2009 by Ken Barber

Just sat through a 60-minute webinar on social media marketing (SMM) from a company called Social Media Magic. Very well done – I highly recommend signing up for one of these free webinars while they last. Yes, they have something to pitch at the end–online educational classes and an eventual certification on social media marketing–but [...]

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