Just finished reading a very insightful article on CNN.com entitled “10 web trends to watch in 2010” written by the CEO of Mashable, Pete Cashmore (great name). Mashable, in case you are not familiar, describes itself as “the world’s largest blog focused exclusively on Web 2.0 and Social Media news”. It’s important to frequently take [...]
Filed under: Compelling Datapoints | Tagged: Augmented Reality, GPS, m-commerce, online gaming | 3 Comments »
A previous post talked about the wonders of a new digital marketing tactic called Augmented Reality (AR). Burger King has recently taken AR to the next step, adding it to a new banner ad campaign promoting the $1 Whopper. Play with BK’s highly interactive AR banner – you simply need to have a webcam and [...]
Filed under: Great Case Studies | Tagged: Augmented Reality | Leave a Comment »
Digital marketing typically means communicating to people while they’re in digital channels. The emerging tactic called Augmented Reality (AR) is a new take on digital marketing since it communicates to people while they are interacting with boring old paper. It brings digital out of the digital channel. Here’s how AR works. A marketer wants to [...]
Filed under: Educational Presentations, Great Case Studies | Tagged: Augmented Reality | Leave a Comment »
