Looking for the next pay-per-click highly targeted place to advertise your business? Pull out your smart phone (please say you have traded-up from your flip phone by now) and visit any website on your browser. Certain sites have plenty of inventory for sale. And just like with online banner ad networks, you can decide who [...]
Filed under: Best Practice Tips, Great Case Studies | Tagged: mobile | Leave a Comment »
Attended the 6th meeting of the Mobile Monday Colorado meetup last night at CU’s Atlas Institute. The meeting focused on one amazing case study: how Denver’s own mGive helped raise nearly $40 million dollars for Haiti disaster relief. mGive occupies an interesting position in the mobile donation space. It sits in the middle of, and [...]
Filed under: Great Case Studies | Tagged: mobile | 1 Comment »
M-commerce is finally hitting its stride. At least according to this very insightful BusinessWeek article from October 11th entitled “M-commerce’s big moment“, which says that the hockey-stick-shaped growth pattern expected for 2010 is already here. And that the forecast for m-commerce has been upped from $544 million to $800 million. The article explains how consumers [...]
Filed under: Compelling Datapoints, Exciting News, Great Case Studies | Tagged: iphone apps, m-commerce | Leave a Comment »
Came across a company called Contxts while I was searching for a free provider of digital business cards. I like these guys since it only took me a few effortless minutes to sign up and then have a working text messaging solution for people to receive my digital business card. If you want to see [...]
Filed under: Exciting News, Great Case Studies | Tagged: online customer support, text messaging | Leave a Comment »
A previous post talked about the wonders of a new digital marketing tactic called Augmented Reality (AR). Burger King has recently taken AR to the next step, adding it to a new banner ad campaign promoting the $1 Whopper. Play with BK’s highly interactive AR banner – you simply need to have a webcam and [...]
Filed under: Great Case Studies | Tagged: Augmented Reality | Leave a Comment »
Digital marketing typically means communicating to people while they’re in digital channels. The emerging tactic called Augmented Reality (AR) is a new take on digital marketing since it communicates to people while they are interacting with boring old paper. It brings digital out of the digital channel. Here’s how AR works. A marketer wants to [...]
Filed under: Educational Presentations, Great Case Studies | Tagged: Augmented Reality | Leave a Comment »
One advertising campaign cleaned up at the award shows in 2009, winning in both the PR and digital categories in at least three high-profile shows. Australia’s Tourism Queensland created the ‘Best job in the world’ campaign to drive tourism on the small island. The campaign encouraged people to submit videos of why they deserve to [...]
Filed under: Great Case Studies | Tagged: user generated content, word of mouth | Leave a Comment »
