Learning From the Top 10 Tech Trends of 2010

Media outlets love to post 2010 lists this time of year. CNN posted its Top 10 Tech Trends of 2010 yesterday, and it was a good one.  While some like to say “that’s cool’ after seeing a list like this, my mind started thinking of how a business leader could take advantage of these trends to [...]

(Even More) Reasons retailers need to go mobile

The talk around my professional network continues to be what retailers are doing to sell to their on-the-go consumers at the time an impulse purchase arises. It’s definitely an opportunity. And huge challenge. Where to begin? It’s a new channel, so many retailers I speak with are reluctant to dedicate a large initial investment and [...]

Reach your on-the-go consumers by mobile media

2010 will be the year that mobile marketing is all grown up. All key stakeholders are on board – consumers are buying smartphones and rapidly experimenting with new applications, developers are churning out applications that deliver more value than gimmick, brands finally realize mobile can help them influence consumers at point of sale, and marketers [...]

Social media survey shows most popular, positive brands

I previously talked about the importance of brands monitoring their mentions in social media. (See post entitled “Monitor social media to find helpful consumer insights“).  I just saw this October 2009 survey from AdAge and Infegy that listed the brands receiving the most mentions and what percentage of those mentions were positive (Infegy’s Social Radar [...]

New iPhone app empowers consumers with UPC scanning

Check out the new iPhone app called RedLaser that lets you use your mobile camera or video camera to scan any UPC code (aka bar code) and receive helpful information back. Mobile cameras have traditionally had serious difficulties accurately processing the UPC images. But RedLaser bills itself as the first accurate iPhone barcode scanner. And [...]

Data, case studies show m-commerce finally hitting its stride

M-commerce is finally hitting its stride. At least according to this very insightful BusinessWeek article from October 11th entitled “M-commerce’s big moment“, which says that the hockey-stick-shaped growth pattern expected for 2010 is already here. And that the forecast for m-commerce has been upped from $544 million to $800 million. The article explains how consumers [...]

Start-ups outsource customer support to online communities

Came across a company called Contxts while I was searching for a free provider of digital business cards. I like these guys since it only took me a few effortless minutes to sign up and then have a working text messaging solution for people to receive my digital business card. If you want to see [...]

New social media service brings friends together for a beer

Social media is obviously hot stuff right now as people love the idea of building online networks and using them to share information. The next step in the social media movement is to begin using that network outside of the social media sites. Facebook Connect is a great start since you can connect to your [...]

Access your home computer via your mobile

I hadn’t seen this yet, but I could have guessed that it was coming. The ability to run everything on your home computer from your mobile device. Of course this signals where things are clearly headed – which is the nirvana that consumers demand: everything anyone needs will be with them at all times, no [...]

Twitter receives $1 billion valuation, gets $100 million

A previous post discussing the popular Socialnomics video asked the question if social media is a fad or not.  Well I just saw the news that the financial community has placed a valuation on Twitter–one of the cornerstones of the current social media world–of $1 billion. (Interestingly, the company has yet to report any significant [...]

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