Posted on January 1, 2011 by Ken Barber
Media outlets love to post 2010 lists this time of year. CNN posted its Top 10 Tech Trends of 2010 yesterday, and it was a good one. While some like to say “that’s cool’ after seeing a list like this, my mind started thinking of how a business leader could take advantage of these trends to [...]
Filed under: Best Practice Tips, Exciting News | Tagged: Facebook, iPhone, m-commerce, mobile | Leave a Comment »
Posted on May 17, 2010 by Ken Barber
The talk around my professional network continues to be what retailers are doing to sell to their on-the-go consumers at the time an impulse purchase arises. It’s definitely an opportunity. And huge challenge. Where to begin? It’s a new channel, so many retailers I speak with are reluctant to dedicate a large initial investment and [...]
Filed under: Exciting News | Tagged: mobile | Leave a Comment »
Posted on January 27, 2010 by Ken Barber
2010 will be the year that mobile marketing is all grown up. All key stakeholders are on board – consumers are buying smartphones and rapidly experimenting with new applications, developers are churning out applications that deliver more value than gimmick, brands finally realize mobile can help them influence consumers at point of sale, and marketers [...]
Filed under: Best Practice Tips, Compelling Datapoints, Exciting News | Tagged: mobile | Leave a Comment »
Posted on January 15, 2010 by Ken Barber
I previously talked about the importance of brands monitoring their mentions in social media. (See post entitled “Monitor social media to find helpful consumer insights“). I just saw this October 2009 survey from AdAge and Infegy that listed the brands receiving the most mentions and what percentage of those mentions were positive (Infegy’s Social Radar [...]
Filed under: Compelling Datapoints, Exciting News | Tagged: social media monitoring | 1 Comment »
Posted on December 15, 2009 by Ken Barber
Check out the new iPhone app called RedLaser that lets you use your mobile camera or video camera to scan any UPC code (aka bar code) and receive helpful information back. Mobile cameras have traditionally had serious difficulties accurately processing the UPC images. But RedLaser bills itself as the first accurate iPhone barcode scanner. And [...]
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Posted on December 7, 2009 by Ken Barber
M-commerce is finally hitting its stride. At least according to this very insightful BusinessWeek article from October 11th entitled “M-commerce’s big moment“, which says that the hockey-stick-shaped growth pattern expected for 2010 is already here. And that the forecast for m-commerce has been upped from $544 million to $800 million. The article explains how consumers [...]
Filed under: Compelling Datapoints, Exciting News, Great Case Studies | Tagged: iphone apps, m-commerce | Leave a Comment »
Posted on December 3, 2009 by Ken Barber
Came across a company called Contxts while I was searching for a free provider of digital business cards. I like these guys since it only took me a few effortless minutes to sign up and then have a working text messaging solution for people to receive my digital business card. If you want to see [...]
Filed under: Exciting News, Great Case Studies | Tagged: online customer support, text messaging | Leave a Comment »
Posted on October 29, 2009 by Ken Barber
Social media is obviously hot stuff right now as people love the idea of building online networks and using them to share information. The next step in the social media movement is to begin using that network outside of the social media sites. Facebook Connect is a great start since you can connect to your [...]
Filed under: Exciting News | Tagged: mobile, social media | Leave a Comment »
Posted on October 17, 2009 by Ken Barber
I hadn’t seen this yet, but I could have guessed that it was coming. The ability to run everything on your home computer from your mobile device. Of course this signals where things are clearly headed – which is the nirvana that consumers demand: everything anyone needs will be with them at all times, no [...]
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Posted on October 14, 2009 by Ken Barber
A previous post discussing the popular Socialnomics video asked the question if social media is a fad or not. Well I just saw the news that the financial community has placed a valuation on Twitter–one of the cornerstones of the current social media world–of $1 billion. (Interestingly, the company has yet to report any significant [...]
Filed under: Exciting News | Tagged: social media, Twitter | Leave a Comment »