Attended a great webinar yesterday by Rapleaf entitled “What Facebook doesn’t tell you about your fans“. Rapleaf is a digital research company that uses the usernames of your Facebook fans to scour other online communities and learn more about these fans. The premise being that Facebook only provides a limited amount of top-level indicators, and [...]
Filed under: Educational Presentations | Tagged: Facebook, measurement | Leave a Comment »
Today I attended a 2-hour seminar in Denver entitled “LinkedIn: 12 Advanced Strategies for Business Development” taught by LinkedIn guru and trainer Alan Case (The guy has 11,000+ connections and been teaching classes monthly for 3 years!) It validated many of the techniques I have been using for business development at my past two agencies. [...]
Filed under: Best Practice Tips, Educational Presentations | Tagged: business development, LinkedIn | Leave a Comment »
Digital marketing typically means communicating to people while they’re in digital channels. The emerging tactic called Augmented Reality (AR) is a new take on digital marketing since it communicates to people while they are interacting with boring old paper. It brings digital out of the digital channel. Here’s how AR works. A marketer wants to [...]
Filed under: Educational Presentations, Great Case Studies | Tagged: Augmented Reality | Leave a Comment »
