Usually I like to discuss digital tricks to communicate to your customers in an effective and accountable way. But today I want to share a fellow Boulder tech start-up that is using digital to bring an important company task–performance reviews–into the 21st century. The company is Kapta Systems and I met them at last week’s [...]
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Saw a new entrant into the online market research category today, KISSInsights, and it’s worthy of being shared. And not just because it uses the great Keep It Simple Stupid (KISS) mantra. It popped up on a site called Quantcast that I frequent a lot for business. This site provides website traffic insights for thousands of [...]
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Wanted to share the results from a recent study called ‘Marketing to the Mobile Shopper’ created by Arc Worldwide. For those of you wrestling with how to adjust your marketing for the realities of a mobile consumer, their recommendations are spot-on. First, their methodology: When: September 2010 Who: 1800 mobile phone owners initially, then 30 [...]
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Working on a pay-per-click Google campaign for a client right now and needed to share how amazing Google has made it to drive highly qualified leads for a small business. Just go to adwords.google.com and create a campaign. You will have lots of help videos, tutorials, articles, and tips & tricks to help you advertise [...]
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The senior director of interactive marketing for Best Buy (Tracy Benson) spoke at the National Retail Federation’s Retail Innovation & Marketing Conference in March and presented the following video entitled ‘Why Best Buy loves mobile” to the audience. The short answer is that it creates tremendous business opportunities for the brand to conveniently communicate their [...]
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A colleague of mine who is very on top of mobile trends (David Gould, see blog) forwarded an excellent article from Gartner entitled “Gartner Outlines 10 Mobile Technologies to Watch in 2010 and 2011”. In the article, Nick Jones from Gartner elaborates on why businesses should pay attention to these ten trends: “These mobile technologies [...]
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Attended the 5th meeting of the Mobile Monday Colorado meetup this past Monday at CU’s Atlas Institute. (It turns out that Karl Rove was debating Howard Dean next building over and somehow I missed that) This month’s topic was mobile gaming and the three speakers were Julian Ferrior from Backflip Studios, Chris Glode from Useful [...]
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