Posted on May 21, 2012 by Ken Barber
Usually I like to discuss digital tricks to communicate to your customers in an effective and accountable way. But today I want to share a fellow Boulder tech start-up that is using digital to bring an important company task–performance reviews–into the 21st century. The company is Kapta Systems and I met them at last week’s [...]
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Posted on February 19, 2012 by Ken Barber
Saw a new entrant into the online market research category today, KISSInsights, and it’s worthy of being shared. And not just because it uses the great Keep It Simple Stupid (KISS) mantra. It popped up on a site called Quantcast that I frequent a lot for business. This site provides website traffic insights for thousands of [...]
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Posted on April 21, 2011 by Ken Barber
Wanted to share the results from a recent study called ‘Marketing to the Mobile Shopper’ created by Arc Worldwide. For those of you wrestling with how to adjust your marketing for the realities of a mobile consumer, their recommendations are spot-on. First, their methodology: When: September 2010 Who: 1800 mobile phone owners initially, then 30 [...]
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Posted on October 3, 2010 by Ken Barber
Working on a pay-per-click Google campaign for a client right now and needed to share how amazing Google has made it to drive highly qualified leads for a small business. Just go to adwords.google.com and create a campaign. You will have lots of help videos, tutorials, articles, and tips & tricks to help you advertise [...]
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Posted on May 27, 2010 by Ken Barber
Had the pleasure of attending a great speaker series put on by Denver’s Red Door Interactive on Tuesday. The topic was Local Marketing for Larger Brands and was the third panel event I attended from RDI. (See write-up on first and second panels) The panel consisted of an excellent mix of strategists, large brand marketers, [...]
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Posted on April 10, 2010 by Ken Barber
The senior director of interactive marketing for Best Buy (Tracy Benson) spoke at the National Retail Federation’s Retail Innovation & Marketing Conference in March and presented the following video entitled ‘Why Best Buy loves mobile” to the audience. The short answer is that it creates tremendous business opportunities for the brand to conveniently communicate their [...]
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Posted on March 27, 2010 by Ken Barber
A colleague of mine who is very on top of mobile trends (David Gould, see blog) forwarded an excellent article from Gartner entitled “Gartner Outlines 10 Mobile Technologies to Watch in 2010 and 2011”. In the article, Nick Jones from Gartner elaborates on why businesses should pay attention to these ten trends: “These mobile technologies [...]
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Posted on March 16, 2010 by Ken Barber
If you’re looking for some jaw-dropping stats on the volume of Internet activity at the end of 2009, check out the “The State of the Internet” video below. It will quickly remind you of the very catchy Socialnomics video that went around last year and similarly used music, animation, and very large numbers to show [...]
Filed under: Educational Presentations | Tagged: blog, email, faceboook, online videos, social media, Twitter | Leave a Comment »
Posted on February 21, 2010 by Ken Barber
Just finished reading “The State of Inbound Marketing 2010″ from HubSpot. The market research company asked 231 businesses about the effectiveness of their inbound and outbound marketing techniques and compared the findings with a similar study conducted in 2009. Questions investigated how companies get their leads, how much they spend, and which tactics are most [...]
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Posted on February 19, 2010 by Ken Barber
Attended the 5th meeting of the Mobile Monday Colorado meetup this past Monday at CU’s Atlas Institute. (It turns out that Karl Rove was debating Howard Dean next building over and somehow I missed that) This month’s topic was mobile gaming and the three speakers were Julian Ferrior from Backflip Studios, Chris Glode from Useful [...]
Filed under: Educational Presentations | Tagged: iphone apps, mobile | 1 Comment »