There have been a lot of very revealing articles in the past few weeks about how shoppers used their mobile phones to shop during the holiday season. Below are some of the best to check out, especially if you’re thinking of launching a mobile shopping site. You’ll see that the opportunity is large and very [...]
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So you’re sending out emails to your customers and slowly watching as open and engagement rates drop. Have you wondered how many of these recipients are trying to open your email on their phone and getting frustrated as your image-heavy email just won’t load? Or, how many of these mobile users get overwhelmed because there is [...]
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Posted below are helpful e-newsletter benchmarks from the popular email services provider Constant Contact. They represent average percentages, by self-reported industry type, of the people who clicked on any link in an email after opening it (# clicks / # opens). The BIG CAVEAT here is that a click rate is a function of many [...]
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2010 will be the year that mobile marketing is all grown up. All key stakeholders are on board – consumers are buying smartphones and rapidly experimenting with new applications, developers are churning out applications that deliver more value than gimmick, brands finally realize mobile can help them influence consumers at point of sale, and marketers [...]
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Just finished reading a very insightful article on CNN.com entitled “10 web trends to watch in 2010” written by the CEO of Mashable, Pete Cashmore (great name). Mashable, in case you are not familiar, describes itself as “the world’s largest blog focused exclusively on Web 2.0 and Social Media news”. It’s important to frequently take [...]
Filed under: Compelling Datapoints | Tagged: Augmented Reality, GPS, m-commerce, online gaming | 3 Comments »
M-commerce is finally hitting its stride. At least according to this very insightful BusinessWeek article from October 11th entitled “M-commerce’s big moment“, which says that the hockey-stick-shaped growth pattern expected for 2010 is already here. And that the forecast for m-commerce has been upped from $544 million to $800 million. The article explains how consumers [...]
Filed under: Compelling Datapoints, Exciting News, Great Case Studies | Tagged: iphone apps, m-commerce | Leave a Comment »
If you haven’t seen the latest stats on Facebook usage lately, click here, or look at the partial screenshot in this posting. It’s simply amazing when it comes to reach (300 million users), frequency (50% visit daily), engagement (# of photos/vidoes/other posted), demographics (fastest demo is 35+), and viral potential (130 friends per person on [...]
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