Thought it would be a fun exercise to create a list of the activities that a marketer should engage in if they want to be able to identify digital marketing opportunities. This is definitely a first pass – leave additional list items in the Comments box below. Entertainment Listen to online radio via Pandora (experience [...]
Filed under: Best Practice Tips | Tagged: Facebook, LinkedIn, mobile, Twitter | Leave a Comment »
2010 will be the year that mobile marketing is all grown up. All key stakeholders are on board – consumers are buying smartphones and rapidly experimenting with new applications, developers are churning out applications that deliver more value than gimmick, brands finally realize mobile can help them influence consumers at point of sale, and marketers [...]
Filed under: Best Practice Tips, Compelling Datapoints, Exciting News | Tagged: mobile | Leave a Comment »
Today I attended a 2-hour seminar in Denver entitled “LinkedIn: 12 Advanced Strategies for Business Development” taught by LinkedIn guru and trainer Alan Case (The guy has 11,000+ connections and been teaching classes monthly for 3 years!) It validated many of the techniques I have been using for business development at my past two agencies. [...]
Filed under: Best Practice Tips, Educational Presentations | Tagged: business development, LinkedIn | Leave a Comment »
I see a lot of websites in my line of work and decided to compose a list of the ten most common design mistakes, or sins, along with summarized recommendations for appropriate solves to these sins. E-commerce site owners should pay particular attention since conversion and repeat visitation are vital to these sites. But these [...]
Filed under: Best Practice Tips | Tagged: analytics, SEO, web design | Leave a Comment »
I recently joined a Facebook group called The Internet Strategy Club and have so far been impressed with the posts. The most recent post entitled “November is good for turkey and soul searching (for marketers and CEOs)” provided a very clear list of questions business leaders should be constantly asking themselves. The list contains 3 [...]
Filed under: Best Practice Tips | Tagged: purchase funnel, strategy | 1 Comment »
One of the most essential stages in designing a website is creating the wireframe, a basic decision-tree-type drawing that shows every possible path a user could take on your site, and what general content will live there. Without it, you might let a dead-end or dead link slip through development, and both your consumer and [...]
Filed under: Best Practice Tips | Tagged: web design | 1 Comment »
Love this guy’s post entitled “9 tips for marketing your restaurant with a Facebook business fan page“. (Lists always get re-posted by the way, in case you ever want to increase the chance of something getting forwarded) Many of these suggestions are so very simple and make intuitive sense, but they just require a different [...]
Filed under: Best Practice Tips | Tagged: Facebook | Leave a Comment »
