A great digital marketing approach to educating your business clients on something complicated is to create a webinar. You can quickly share your screen with any number of attendees and show them how any online process works. I have attended many of these with companies such as mShopper.com and walked away with a better feeling [...]
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I recently advised a company on how to get in front of their hard-to-reach tech-savvy small business target. The advice was to consider taking advantage of the growing trend of Deal of the Day websites to list their software service. Sure, you have heard of the consumer-facing Daily Deal sites such as Groupon and Living Social [...]
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The digital marketing experts that I network with have recently asked me for recommendations about good press release distribution companies. I have the most experience with PRNewswire – here’s how they work: You upload your release online and go through a series of questions about who you want to see your release. This includes selecting [...]
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Looking for the next pay-per-click highly targeted place to advertise your business? Pull out your smart phone (please say you have traded-up from your flip phone by now) and visit any website on your browser. Certain sites have plenty of inventory for sale. And just like with online banner ad networks, you can decide who [...]
Filed under: Best Practice Tips, Great Case Studies | Tagged: mobile | Leave a Comment »
Media outlets love to post 2010 lists this time of year. CNN posted its Top 10 Tech Trends of 2010 yesterday, and it was a good one. While some like to say “that’s cool’ after seeing a list like this, my mind started thinking of how a business leader could take advantage of these trends to [...]
Filed under: Best Practice Tips, Exciting News | Tagged: Facebook, iPhone, m-commerce, mobile | Leave a Comment »
Met with a great company yesterday called SurveyGizmo. Another Boulder tech start-up that saw a demand and filled it with an easy-to-use, effective, affordable product – in this case, an online survey tool. Blogger’s Tangent: Boulder’s a great town for start-ups, by the way, in case you’re out there thinking of re-locating here, or are [...]
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Wanted to share this press release from mShopper which announces a cheap, fast, and effective way for any retailer to open up a new sales channel for its on-the-go consumers. The retailers I have spoken with lately are all in agreement that they need to be selling to smartphone users, but are intimated by where [...]
Filed under: Best Practice Tips | Tagged: mobile | Leave a Comment »
I have become a huge fan lately of the online market research tool Zoomerang. Definitely check it out, since it’s free for your first four surveys and remarkably easy to use. Here are my two uses in the past 3 weeks: Consumer Research – testing most effective web copy and design My start-up (www.mshopper.com) needed [...]
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Thought it would be a fun exercise to create a list of the activities that a marketer should engage in if they want to be able to identify digital marketing opportunities. This is definitely a first pass – leave additional list items in the Comments box below. Entertainment Listen to online radio via Pandora (experience [...]
Filed under: Best Practice Tips | Tagged: Facebook, LinkedIn, mobile, Twitter | Leave a Comment »
