Back in 2007 I asked the DBJ editor if I could create a new digital marketing column given its rising importance to local business leaders.
He agreed and I still serve as the exclusive contributor to this column. His only guidelines were to 1) write for a senior-level audience (i.e. simplify complex topics and provide business implications) and 2) provide specific tips on how to execute–not just theory.
The articles below focus on an essential aspect of Digital Marketing for business leaders and appeared in the paper and online versions of the DBJ.
- Search Marketing: “Use Search Marketing to help prospects find you” (download file or read online)
- Blogging: “Why it makes sense for your organization to blog” (download file or read online)
- Website Design: “Building a company website? Better pick quality over price” (download file or read online)
- Email Marketing: “Reap the rewards of building an email relationship” (download file or read online)
- Website Analytics: “Analytics can increase return from website investment” (read online)
- Channel Integration: “Digital tactics can spice up traditional marketing” (read online)
- Digital During Recessions: “Digital marketing can reach shoppers in recession” (download file or read online)
- Social Media Overview: “Marketers should Twitter, embrace social media sites” (download file or read online)
- Social Media Monitoring: “Monitor social media to find helpful consumer insights” (download file or read online)
- Mobile Marketing: “Reach your on-the-go consumers by mobile media” (download file or read online)
- Mobile Commerce: “Get personal: Develop your mobile presence” (download file or read online)
- Mobile Commerce Before The Holidays: “Open a mobile sales channel for the holidays” (read online)
- Local Search Marketing: “Local web searches can focus on closest consumers” (read online)
- Text Messaging: “Text Messaging: Flashy? No. Effective? Absolutely” (read online)
- Online Deal Sites: “Be like Groupon and work your online deals” (read online)
- Mobile Shoppers During The Holidays: “Get on board with mobile shopping – or get left behind” (read online)
- Paid Search Ads: “Paid search marketing remains powerful tool” (read online)
- Online Market Research: “Online market research reveals much about customers” (read online)
