There have been a lot of very revealing articles in the past few weeks about how shoppers used their mobile phones to shop during the holiday season.
Below are some of the best to check out, especially if you’re thinking of launching a mobile shopping site. You’ll see that the opportunity is large and very attractive:
- IBM’s Benchmark Shopping Reports for Black Friday and Cyber Monday
- “Mobile Commerce played its part on Cyber Monday” – Internet Retailer Magazine
- “Apple, Amazon lead big tech Black Friday” – CNN.com
- “Big sales jump for Cyber Monday” – CNN.com
- “Get on board with mobile shopping – or get left behind” – Denver Business Journal
Other recent stats about the growth in mobile shopping
- “M-commerce sales shoot up as more consumer buy via mobile” – eMarketer
- “Why your business needs a mobile website right now” – Mashable
- “More consumer turning to their mobile devices for this year’s holiday shopping” – BizCloudNetwork
- “Consumers poised to make purchases with their mobile devices this holiday season” – Mobile Marketing Association
Filed under: Compelling Datapoints
