The talk around my professional network continues to be what retailers are doing to sell to their on-the-go consumers at the time an impulse purchase arises. It’s definitely an opportunity. And huge challenge.
Where to begin? It’s a new channel, so many retailers I speak with are reluctant to dedicate a large initial investment and then hope that it eventually pays off. Not in this economy. There are lower-risk alternatives, however, where companies have done all the heavy lifting to get you mobile. And you just need to plug in your product catalog and flip a few switches and you’re mobile-enabled in under 2 hours for $50. Boulder’s mShopper is one excellent example of a low risk, high-potential-reward option.
But, there are still retailers that aren’t yet convinced that they need to be where there consumers are. For this group of late adopters, here are 5 articles from just the last 2 weeks outlining the benefits of being where your consumers are:
- Marks & Spencer moves into mobile commerce – 5/13/10
- How mobile should fit into a retail marketing strategy – 5/12/10
- Why brands must have a 360-degree mobile strategy – 5/7/10
- Women want the mall on their mobiles – 5/5/10
- How are teens using their cell phones? – 5/4/10
Filed under: Exciting News Tagged: | mobile
